Journals Higher Education



Published: 01 February 2021

960 Pages | 64 illustrations; 21 tables

6 3/4 x 9 3/4 inches

ISBN: 9780190691240

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Bookseller Code (06)

The Oxford Handbook of Music and Advertising

Edited by James Deaville, Siu-Lan Tan, and Ron Rodman

Oxford Handbooks

  • Written by researchers in the humanities, social sciences, and marketing
  • The largest collection of edited chapters on music and advertising to date
  • Includes chapters providing to a broad readership an empirical grounding through psychological theories and empirical research
  • Draws upon product advertising and playback devices familiar to readers of today