Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£115.00

Hardback

Published: 12 April 2021

864 Pages | 64 illustrations; 21 tables

248x171mm

ISBN: 9780190691240


Also Available As:

Ebook


Also Available In:


Bookseller Code (AB)

The Oxford Handbook of Music and Advertising

Edited by James Deaville, Siu-Lan Tan, and Ron Rodman

Oxford Handbooks

  • Written by researchers in the humanities, social sciences, and marketing
  • The largest collection of edited chapters on music and advertising to date
  • Includes chapters providing to a broad readership an empirical grounding through psychological theories and empirical research
  • Draws upon product advertising and playback devices familiar to readers of today

Also of Interest