Journals Higher Education



30 January 2014

312 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199988822

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Bookseller Code (5T)

The Origin of Ideas

Blending, Creativity, and the Human Spark

Mark Turner

  • Introduces the concept of "advanced blending" as an idea-generating tool unique to humans
  • Defines the very nature of humankind, as distinct from other animals, by way of its ability to innovate
  • Moves from individual mental phenomena to related cultural phenomena
  • For lay readers of popular science, books on neuroscience and creativity; students (even at a high-school level) in psychology, cognitive science, anthropology

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