Journals Higher Education

£20.49

Hardback

Published: 03 April 2014

312 Pages

235x156mm

ISBN: 9780199988822


Bookseller Code (AU)

The Origin of Ideas

Blending, Creativity, and the Human Spark

Mark Turner

  • Introduces the concept of "advanced blending" as an idea-generating tool unique to humans
  • Defines the very nature of humankind, as distinct from other animals, by way of its ability to innovate
  • Moves from individual mental phenomena to related cultural phenomena
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