Journals Higher Education
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£15.99

Paperback

This item has an extended shipping time. The typical delivery time is 2 weeks.

Published: 20 August 2015

320 Pages | With illustrations

235x156mm

ISBN: 9780190263157


Bookseller Code (AE)

The Origin of Ideas

Blending, Creativity, and the Human Spark

Mark Turner

  • Introduces the concept of "advanced blending" as an idea-generating tool unique to humans
  • Defines the very nature of humankind, as distinct from other animals, by way of its ability to innovate
  • Moves from individual mental phenomena to related cultural phenomena
  • For lay readers of popular science, neuroscience, and creativity; students (even at a high-school level) in psychology, cognitive science, and anthropology

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