Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 15 July 2015

320 Pages | b/w illus.

6-1/8 x 9-1/4 inches

ISBN: 9780190263157

Bookseller Code (01)

The Origin of Ideas

Blending, Creativity, and the Human Spark

Mark Turner

  • Introduces the concept of "advanced blending" as an idea-generating tool unique to humans
  • Defines the very nature of humankind, as distinct from other animals, by way of its ability to innovate
  • Moves from individual mental phenomena to related cultural phenomena
  • For lay readers of popular science, neuroscience, and creativity; students (even at a high-school level) in psychology, cognitive science, and anthropology

New to this Edition:

  • (n/a)

Also of Interest