Journals Higher Education



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Published: 26 August 2010

392 Pages


ISBN: 9780195399554

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Bookseller Code (AJ)

The Obama Victory

How Media, Money, and Message Shaped the 2008 Election

, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson

  • The most authoritative account yet of how Barack Obama won the presidency, utilizing some of the best data available
  • Kathleen Hall Jamieson is one of the deans of American politics
  • Combines a lively journalistic narrative with a convincing data narrative
  • Offers surprising insights into Obama's campaign tactics and the circumstances that allowed him to triumph

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