"The New ABCs of Research deserves a readership for the boldness of its ambition and the promise of its ideas. They deserve debate and implementation." --Nature
"It's excellent... a critically important research manifesto in the spirit of Vannevars Bush's (1945) Science: The Endless Frontier." --Rita Colwell, Director, U.S. National Science Foundation (1998-2004)
"This is a must-read book for those of us that want to create radical innovations and breakthrough scientific advances to solve the 'wicked' problems surrounding us in the 21st Century." --John Seely Brown, Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (Xerox PARC)
"I absolutely love it all! The New ABCs of Research captures, catalogues and advocates for exactly what we need to be doing in research and scholarship at a major research university. It beautifully describes the combination of basic, interdisciplinary, and translational research with partners that is so powerful and so needed." --Mary Ann Rankin, Provost, University of Maryland
"This book will be compelling reading for anyone thinking about building an effective research organization for the 21st century." -John Hennessy, President, Stanford University
"Ben Shneiderman's New ABCs of Research presents a compelling, evenhanded argument for a new paradigm for interdisciplinary collaboration that puts engineering and design on an equal footing with basic science. This well-written book is full of sound observations and sage advice for students and young researchers alike, while at the same time providing plenty of food for thought for established researchers and policy makers." --Henry Petroski, Aleksandar S. Vesic Professor of Civil Engineering and Professor of History, Duke University; author of The Essential Engineer: Why Science Alone Will Not Solve Our Global Problems and The Road Taken: The History and Future of America's Infrastructure
"The New ABCs of Research celebrates the way the Web has changed research methods and goals. It's about teamwork, community, and sharing. It's about making a better society and better lives for everyone. It's about passion, hard work, and hope. It's what we need for the next hundred years." --Dame Wendy Hall, Univ of Southampton & Web Science Trust
"Ben Shneiderman's The New ABCs of Research explodes the myth that innovation is the product of lone inventors and shows how the key lies in collaboration and conducting applied and basic research together. It's a must read for those who are looking to spur innovation in the academic, corporate, startup and urban innovation communities." --Richard Florida, University of Toronto, author Rise of the Creative Class
"I am in complete harmony with the theme presented. I have no doubt about the accelerated progress gained by connecting the most fundamental thinking to potential applications." --Dan Mote, President, National Academy of Engineering
"Shneiderman's message distills key learnings from the last three decades of academic research and commercial innovation. His prescription for integrated and iterative applied and basic research should be read by every student, faculty member, university president, and funding agency lead." --Deborah Estrin, Professor, Computer Science and Founder of Health Tech Hub, Cornell Tech
"Real breakthroughs come when applied and basic research resonate and collide. Then science, engineering, and design team up to speed the flow of innovation. Shneiderman's new book shows how." -Vint Cerf, VP and Chief Internet Evangelist, Google
"This strong, highly readable book presents well-reasoned arguments combined with powerful case studies." --Don Norman, Prof. and Director, The Design Lab, University of California, San Diego, former Vice President of Apple, and Author of "The Design of Everyday Things"
"The New ABC's of Research is a brilliant synthesis about the creation of knowledge that matters. It does for Applied/Basic Research & for Science/Engineering/ Design what CP Snow did for Science/Humanities in The Two Cultures and the Scientific Revolution. The content is rich and thoughtful, the writing is crystalline in its clarity, and the chapters on Science, Engineering, and Design are each one worth the price of admission. By using captivating case vignettes to illustrate, the book expresses its own message of working in both theory and practice. I love this book." -Mark Smith, Chief Innovation Officer, MedStar Health; Director, MedStar Institute for Innovation
"Professor Shneiderman has written an original, carefully thought out and trenchantly argued manifesto for a new way of doing research in universities, which has implications for all of us...not only is this required reading for decision makers in universities and government, but designers of socio-technical systems of all kinds can learn something from it." -- BCS
"I found it hard to find anything in Shneiderman's book I disagreed with ... I found myself in agreement with Shneiderman's narrative and the examples he presents, including the fact that the dominant players in the Internet space such as Google, Facebook,Microsoft, and Apple are applying theABC and SED principles successfully." -- Big Data
