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The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

The first detailed scholarly investigation of MoveOn.org - how it operates, how it engages its member/supporters, and how these practices are changing political advocacy in general.
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The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

Description

The Internet is facilitating a generational transition within America's advocacy group system. New " the new media environment has given rise to The MoveOn Effect provides a richly detailed analysis of this disruptive transformation. It highlights changes in membership and fundraising regimes - established industrial patterns of supporter interaction and revenue streams - that were pioneered by MoveOn.org and have spread broadly within the advocacy system. Through interviews, content analysis, and direct observation of the leading netroots organizations, the book offers fresh insights into 21st century political organizing.

The book highlights important variations among the new organizations - including internet-mediated issue generalists like MoveOn, community blogs like DailyKos.com, and neo-federated groups like DemocracyforAmerica.com. It also explores a wider set of netroots infrastructure organizations that provide supporting services to membership-based advocacy associations.
The rise of the political netroots has had a distinctly partisan character: conservatives have repeatedly tried and failed to build equivalents to the organizations and infrastructure of the progressive netroots. The MoveOn Effect investigates these efforts, as well as the late-forming Tea Party movement, and introduces the theory of Outparty Innovation Incentives as an explanation for the partisan adoption of political technology.
Written by a political scientist who is also a longtime political organizer, The MoveOn Effect offers a widely-accessible account of the Internet's impact on American politics. Operating at the intersection of practitioner and academic knowledge-traditions, Karpf provides a reassessment of many longstanding claims about new media and citizen political engagement.

The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

Preface

Chapter 1: The New Generation of Political Advocacy Groups

Chapter 2: The MoveOn Effect: Disruptive Innovation in the Interest Group Ecology of American Politics

Chapter 3: Political Blogs as Politcal Associations

Chapter 4: "Online Tools for Offline Action" Neo-Federated Political Associations

Chapter 5: Netroots as Networks - Building Progressive Infrastructure

Chapter 6: Don't Think of an Online Elephant

Chapter 7: Innovation Edges, Advocacy Inflation and Sedimentary Organizations

Research Appendix

Bibliography

Index

The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

Author Information

David Karpf is Assistant Professor in the Rutgers University School of Communication and Information, as well as a Faculty Associate at the Eagleton Institute of Politics and a Visiting Fellow with the Yale Information Society Project

The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

Reviews and Awards

2012 APSA Information Technology and Politics Section Best Book Award

"Amidst all the attention to social media, the transformation of political organization is still poorly understood. Drawing on his activist and academic experience, David Karpf not only claims - but demonstrates - that the real impact of the new media environment comes not through politics without organizations but from new forms of organization. This engagingly written book will tell both activists and academics how it is being done."--Sidney Tarrow, Cornell University, author of Power in Movement

"David Karpf's deep understanding of his subject matter is evident on every page of this book: I ran MoveOn, and there are things in here even I didn't know about us. For anyone who wants to understand how new organizational models are changing the advocacy world and politics more generally, The MoveOn Effect is indispensable."--Eli Pariser, Board President, MoveOn.org

"This book provides a thorough and insightful look at the organizational layer of political advocacy in the digital media age. Karpf dives deftly into the depths of online politics in a way that is informed theoretically as well as rich in the details of real political advocacy. He advances a number of new concepts and models for understanding contemporary politics."--Bruce Bimber, Professor of Political Science and Communication, University of California-Santa Barbara

"One of the strengths of Karpf's pioneering work is undoubtedly fueled by his professional background. Because of his roots in both political advocacy and academia, Karpf offers a uniquely and richly nuanced account of the changing political organizations landscape, infused with a mix of practical and theoretical insights. The book is thus highly relevant not only to political scientists and pundits, but to grassroots political activists and Internet democracy advocates seeking to rally citizen support. In the face of the many divisive issues in contemporary society, The MoveOn Effect is no doubt a timely and valuable contribution to our understanding and practice of political organizing in the 21st century."--International Journal of Interactive Communication Systems and Technologies

"Highly recommended."--CHOICE

The MoveOn Effect

The Unexpected Transformation of American Political Advocacy

David Karpf

Oxford Studies in Digital Politics

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