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This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 16 January 2003

282 Pages | 9 halftones and 4 figures


ISBN: 9780195150568

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Bookseller Code (AE)

The Marketing Power of Emotion

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve ...

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