Journals Higher Education



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 16 January 2003

288 Pages | 9 halftones and 4 figures


ISBN: 9780195150568

Also Available As:


Bookseller Code (AE)

The Marketing Power of Emotion

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve ...


Also of Interest