Journals Higher Education

$115.00

Hardcover

Published: 30 November 2006

288 Pages

9.2 x 6.1 inches

ISBN: 9780719073007


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Bookseller Code (06)

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The marketing of political parties

Political marketing at the 2005 general election

Darren G. Lilleker, Nigel A. Jackson, and Richard Scullion

Published by Manchester University Press

  • Demonstrates the nature of political marketing within the context of an election strategy in the UK, using the 2005 general election as its case study
  • Questions the extent to which political marketing is employed and if this is the cause of the disconnection between voter and politican
  • Focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters
  • Assesses the extent to which marketing has become the new political ideology
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Social Sciences > Politics