Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 29 September 2012

384 Pages

9.2 x 6.1 inches

ISBN: 9780199655878

Also Available As:


Also Available In:

Bookseller Code (06)

The Market Makers

How Retailers are Reshaping the Global Economy

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

Also of Interest