Journals Higher Education



Published: 01 May 2011

304 Pages

9.2 x 6.1 inches

ISBN: 9780199590179

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Bookseller Code (06)

The Market Makers

How Retailers are Reshaping the Global Economy

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.


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