Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£83.00

Hardback

Published: 21 September 2017

400 Pages | 85 black and white tables and figures

234x156mm

ISBN: 9780198783817


Also Available As:

Ebook


Also Available In:


Bookseller Code (AJ)

The Market Makers

Creating Mass Markets for Consumer Durables in Inter-war Britain

Peter Scott

  • Provides a new perspective on the early growth of mass markets in consumer durables
  • Expands our knowledge of changes in living standards and 'affluence' in inter-war Britain
  • Offers detailed, archive-based histories of the early growth of particular consumer durables' markets
  • Highlights the roles of both the production and retail stages of the value chain in making consumer durables available to the mass market
  • Extensively discusses leading firms and their specific contributions to markets in, for example, vintage cars, radios, and vacuum cleaners
  • Will be of interest to scholars in economic, social, and business history; general readers with an interest in modern British history and consumerism