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Published: 21 November 2017

448 Pages | 85 tables and figures

9.2 x 6.1 inches

ISBN: 9780198783817

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Bookseller Code (06)

The Market Makers

Creating Mass Markets for Consumer Durables in Inter-war Britain

Peter Scott

  • Provides a new perspective on the early growth of mass markets in consumer durables
  • Expands our knowledge of changes in living standards and "affluence" in inter-war Britain
  • Offers detailed, archive-based histories of the early growth of particular consumer durables' markets
  • Highlights the roles of both the production and retail stages of the value chain in making consumer durables available to the mass market
  • Extensively discusses leading firms and their specific contributions to markets in, for example, vintage cars, radios, and vacuum cleaners
  • Will be of interest to scholars in economic, social, and business history; general readers with an interest in modern British history and consumerism