Journals Higher Education
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Published: 11 November 2004

286 Pages


ISBN: 9780195168723

Also Available As:


Bookseller Code (AE)

The Making of a Name

The Inside Story of the Brands We Buy

Steve Rivkin and Fraser Sutherland
Foreword by Jack Trout

  • A Ford by any other name—an insightful look at brand names

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