Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 23 July 2019

560 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190265960

Also Available As:


Also Available In:

Bookseller Code (01)

The Long Southern Strategy

How Chasing White Voters in the South Changed American Politics

Angie Maxwell and Todd Shields

  • Takes a broad view of the Southern Strategy of the Republican Party and illustrates how 40 years of partisan polarization have influenced not just the region but the nation
  • Debunks the myth of the gender gap in voter behavior, showing why southern women voted for Donald Trump
  • Presents exclusive national survey data with oversamples of the geographic South and an innovative measure of southern identity
  • Measures key aspects of behavior, including sexism, racism including Latino-specific racial resentment, ethnocentrism, and Christian fundamentalism

Also of Interest