Journals Higher Education



Published: 12 August 2019

552 Pages


ISBN: 9780190265960

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The Long Southern Strategy

How Chasing White Voters in the South Changed American Politics

Angie Maxwell and Todd Shields

  • Takes a broad view of the Southern Strategy of the Republican Party and illustrates how 40 years of partisan polarization have influenced not just the region but the nation
  • Debunks the myth of the gender gap in voter behavior, showing why southern women voted for Donald Trump
  • Presents exclusive national survey data with oversamples of the geographic South and an innovative measure of southern identity
  • Measures key aspects of behavior, including sexism, racism including Latino-specific racial resentment, ethnocentrism, and Christian fundamentalism