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Published: 28 November 2013

320 Pages | Approx 6 black and white illustrations


ISBN: 9780199646715

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The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

  • Describes cutting edge developments in the power and possibilities of the Web
  • Explains how Google and other leading companies have developed ever smarter searching and advert placement
  • Shows how 'Web intelligence' is emerging from increasingly smart algorithms that can sift, select, aggregate, and weigh up relevant information
  • Explains the principles of logic and computer science behind these apparently intelligent procedures
  • Considers possible similarities with how the human brain handles data
  • Looks at new applications such as self-driving cars