The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

Early hopes for Artificial Intelligence soon evaporated. But the need for smarter searching and advert placing, increasingly sophisticated ...

New to this Edition:

Describes cutting edge developments in the power and possibilities of the Web
Includes a new Afterword updating the paperback edition
Explains how Google and other leading companies have developed ever smarter searching and advert placement
Explains the principles of logic and computer science behind these apparently intelligent procedures
Shows how 'Web intelligence' is emerging from increasingly smart algorithms that can sift, select, aggregate, and weigh up relevant information
Looks at new applications such as self-driving cars
Considers possible similarities with how the human brain handles data

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

Description

As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of "Web intelligence", as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.

Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

Author Information

Gautam Shroff, Vice President and Chief Scientist, Tata Consultancy Services

Gautam Shroff is Vice President & Chief Scientist, Tata Consultancy Services and head of the TCS Innovation Lab in Delhi, India. He occasionally teaches in an adjunct capacity at the IIT Delhi and IIIT Delhi, as well as online via Coursera. Prior to joining TCS in 1998, Shroff had been on the faculty of the California Institute of Technology, Pasadena, USA and thereafter of the Department of Computer Science and Engineering at Indian Institute of Technology, Delhi, India. He has also held visiting positions at NASA Ames Research Center in Mountain View, CA, and at Argonne National Labs in Chicago. Shroff has published over 30 research papers in the areas of computational mathematics, parallel computing, distributed systems, software architecture, software engineering, and information fusion. He has also written Enterprise Cloud Computing (CUP, 2010).

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

Reviews and Awards

[a]udiences will be amply rewarded with a very satisfying understanding of advanced computer science concepts and applications. Undoubtedly a splendid book for all levels of readers ... [h]ighly recommended - CHOICE