Journals Higher Education

$24.95

Paperback

Published: 08 December 2015

320 Pages | Approx 6 black and white illustrations

7.7 x 5.1 inches

ISBN: 9780198743880


Bookseller Code (06)

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

  • Describes cutting edge developments in the power and possibilities of the Web
  • Explains how Google and other leading companies have developed ever smarter searching and advert placement
  • Shows how 'Web intelligence' is emerging from increasingly smart algorithms that can sift, select, aggregate, and weigh up relevant information
  • Explains the principles of logic and computer science behind these apparently intelligent procedures
  • Considers possible similarities with how the human brain handles data
  • Looks at new applications such as self-driving cars
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