Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£12.99

Paperback

Published: 08 October 2015

320 Pages | Approx 6 black and white illustrations

196x129mm

ISBN: 9780198743880


Also Available As:

Ebook


Bookseller Code (TA)

Chapter 1

The Intelligent Web

Search, smart algorithms, and big data

Gautam Shroff

Early hopes for Artificial Intelligence soon evaporated. But the need for smarter searching and advert placing, increasingly sophisticated ...

New to this Edition:

  • Describes cutting edge developments in the power and possibilities of the Web
  • Includes a new Afterword updating the paperback edition
  • Explains how Google and other leading companies have developed ever smarter searching and advert placement
  • Explains the principles of logic and computer science behind these apparently intelligent procedures
  • Shows how 'Web intelligence' is emerging from increasingly smart algorithms that can sift, select, aggregate, and weigh up relevant information
  • Looks at new applications such as self-driving cars
  • Considers possible similarities with how the human brain handles data

Also of Interest