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Published: 17 September 1992

240 Pages | 7 halftones, 4 line drawings

5-5/16 x 8 inches

ISBN: 9780195079104

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Bookseller Code (01)

The Global Village

Transformations in World Life and Media in the 21st Century

Marshall McLuhan and Bruce R. Powers

Communication and Society

The Global Village extends the visionary work Marshall McLuhan first offered in his pioneering Understanding Media to today's worldwide, integrated electronic network, proposing a detailed conceptual framework in terms which the technological advances of the past two decades may be understood. At the heart the book is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what the authors refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East, toward which all of the latest technologies are pushing us.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously." Adopting a refreshingly impartial approach, the authors seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.

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