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Published: 26 March 2009

344 Pages


ISBN: 9780199206629

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Bookseller Code (AQ)

The Global Environment of Business

Frederick Guy

  • Examines whether the emergence of regional production networks and trade blocs more important than globalization
  • Essential for understanding the roots of the current economic crisis
  • Looks at how how differences in political, social, and corporate systems in Europe, East Asia, and the Americas underpin countries' competitive strengths (and weaknesses)
  • Asks why some parts of the world have stayed so poor
  • Considers when and how can localized networks of SMEs compete internationally
  • Explores how efforts to manage greenhouse gasses will affect international business