Journals Higher Education
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Published: 01 May 2019

288 Pages | 20

6.14 x 9.21 inches

ISBN: 9781474419222

Bookseller Code (06)

The Franchise Era

Managing Media in the Digital Economy

Edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

Published by Edinburgh University Press

Traditions in American Cinema

  • A collection of essays that examine the management strategies of franchises across multiple media, including film, television, video games and mobile apps
  • Explores the production, distribution and marketing of franchises as a historical form of media-making
  • Case studies include: the Alien franchise, Disney theme parks, Star Wars franchise, the Marvel Cinematic Universe and Nintendo Classic Edition mini-consoles

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Related Categories

Arts & Humanities > Media Studies > Film