Journals Higher Education



Published: 04 June 2007

304 Pages | 26 halftones, 56 line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195180862

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Bookseller Code (06)

The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer

  • Integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth
  • Includes in-depth examples of companies to illustrate concepts, including IBM, Honda, and Mars
  • Addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to develop them

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