Journals Higher Education

£110.00

Hardback

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Published: 17 August 2000

308 Pages | numerous figures and tables

234x156mm

ISBN: 9780198297789


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Bookseller Code (AQ)

The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

Edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen

  • A presentation of the most recent thinking on organizational identity, reputation, and branding
  • Challenges well-established theories and concepts within a variety of disciplines and business functions
  • Contributions by international leaders in the field, including Mary Jo Hatch, Wally Olins, Kevin Lane Keller, and Barbara Czarniawska
  • Includes case studies from Shell and 3M, plus numerous references to well-known companies, e.g. Virgin, British Airways, Ford, etc.
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