Journals Higher Education

£24.99

Paperback

Published: 14 December 2017

240 Pages

216x138mm

ISBN: 9780198814696


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The Evolution of New Markets

Paul Geroski

  • Explains how and why markets evolve in the way that they do
  • Looks in particular at 'demand pull' and 'supply push'
  • Examines the evolution of a number of products and technologies such as the Internet, television, cars, typewriters, computers, mobile phones, etc
  • Straightforward and non-technical explanation
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