Journals Higher Education



Published: 04 May 2012

360 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199922079

Also Available As:


Bookseller Code (02 |d Trade)

The Candidate

What it Takes to Win - and Hold - the White House

Samuel L. Popkin

  • Author is both a pre-eminent scholar of American politics and a veteran of numerous presidential campaigns
  • Filled with entertaining characters and lively stories from campaigns past, the book also takes readers up to the ongoing 2012 campaign
  • Powerful and provocative, it will stand as the benchmark book on how and why presidential campaigns succeed-and why they fail
  • Offering a structural analysis of all types of candidate (challengers, incumbents, and successors), it is the rare campaign book that is both timeless and of the moment