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Published: 24 October 2013

360 Pages


ISBN: 9780199325214

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The Candidate

What it Takes to Win - and Hold - the White House

Samuel L. Popkin

  • Author is both a pre-eminent scholar of American politics and a veteran of numerous presidential campaigns
  • Filled with entertaining characters and lively stories from campaigns past, the book also takes readers up to the ongoing 2012 campaign
  • Powerful and provocative, it will stand as the benchmark book on how and why presidential campaigns succeed-and why they fail
  • Offering a structural analysis of all types of candidate (challengers, incumbents, and successors), it is the rare campaign book that is both timeless and of the moment

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Related Categories

Social Sciences > Politics > US Politics