Journals Higher Education



Published: 20 March 1997

232 Pages

ISBN: 9780198292227

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Bookseller Code (06)

The Business of Economics

John Kay

  • Witty, provocative, insightful, and fun reading
  • Needles strategically much of the posturing and pontificating behind "strategic management" and the business of running a business
  • NOT an overwhelming, technical tome--this is the best of business writing by a leader in the field and will amuse, entertain, and educate anyone with an interest in better business and better management
  • Why Firms Succeed underperformed against our expectations: this book is different, more accessible, shorter, punchier, and a real delight to read

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Social Sciences > Business & Management