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£50.99

Paperback

Published: 29 March 2018

536 Pages | 44

265x195mm

ISBN: 9780198739920


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The Business Environment

Themes and Issues in a Globalizing World

Fourth Edition

Edited by Paul Wetherly and Dorron Otter

  • Using a unique 'themes and issues' approach, the book provides a holistic and consistent framework for analysing how business organizations interact with their environments.
  • Key coverage and critical analysis is spread across two parts, exploring business environments using a STEEPLE framework before considering some of the main issues that characterise contemporary businesses.
  • An experienced, expert author team ensure every chapter benefits from academic rigour and depth of insight.
  • Integrated, global 'Mini-Cases' and extensive, end-of-chapter case studies provide engaging, real-life business examples to contextualise the broad range of issues covered and bring the theory to life.
  • Opportunities for critical thinking and reflective learning are provided by 'Stop and Think' boxes and end-of-chapter questions.

New to this Edition:

  • New coverage includes the backlash of globalization, the gig economy, the Trump presidency, and Brexit, as well as examining issues such as driverless cars, 3D printing, and austerity.
  • The costs and benefits of Higher Education, the global smart phone market, and the rate of social mobility are just some of the new examples and cases for the fourth edition, with the focus being on international examples that accurately represent the reality of global business.
  • Three new authors bring fresh perspectives to the coverage of macroeconomic policy, trading blocs, and entrepreneur and SME innovation.
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