Journals Higher Education
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$16.95

Paperback

Published: 01 March 2019

184 Pages

5-1/2 x 8-1/4 inches

ISBN: 9780190628048


Also Available As:

Ebook


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Bookseller Code (03)

The Book Business

What Everyone Needs to Know®

Mike Shatzkin and Robert Paris Riger

What Everyone Needs To Know®

  • Provides an authoritative overview of the business of book publishing: its history, its present-day practices, and where it's going, in an accessible question-and-answer format
  • Explains the digital changes taking place and their consequences, both in producing hybrid print-and-digital products, and in books' promotion on social media and across digital platforms
  • Challenges basic industry practices and assumptions in ways just as important to longtime industry veterans as to people eager to understand the complex business that delivered their latest bestselling read