Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£10.99

Paperback

Published: 25 April 2019

176 Pages

210x140mm

ISBN: 9780190628048


Also Available As:

Ebook


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The Book Business

What Everyone Needs to Know®

Mike Shatzkin and Robert Paris Riger

What Everyone Needs To Know®

  • Provides an authoritative overview of the business of book publishing: its history, its present-day practices, and where it's going, in an accessible question-and-answer format
  • Explains the digital changes taking place and their consequences, both in producing hybrid print-and-digital products, and in books' promotion on social media and across digital platforms
  • Challenges basic industry practices and assumptions in ways just as important to longtime industry veterans as to people eager to understand the complex business that delivered their latest bestselling read