Journals Higher Education



Published: 02 November 2021

536 Pages | 40 b&w halftones

6 1/8 x 9 1/4 inches

ISBN: 9780197568255

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Bookseller Code (06)

The All-Consuming Nation

Chasing the American Dream Since World War II

Mark H. Lytle

  • Highlights the flaws in mass consumerism as a strategy to promote a high wage/full employment economy
  • Emphasizes the cultural context of advertising, television, fiction, and other media that have influenced both consumer choices and the opposition of those who aimed to protect the earth
  • Features capsule biographies of Americans who have created the commodities and technologies Americans consume such as Steve Jobs, developed the retailing strategies to sell those commodities such as Bill Bernbach and Sam Walton, and those such as Rachel Carson and Martin Luther King Jr., who have urged Americans to live more spiritually and leave a lighter footprint on the earth