Journals Higher Education

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Published: 01 July 2014

240 Pages

9.0 x 6.0 inches

ISBN: 9780195593921


Bookseller Code (01)

The Advertising Effect: How to Change Behaviour

Adam Ferrier

  • The aim of this book is to expose the techniques that advertisers use to get consumers to buy.
  • Examples and case studies included are used to illustrate successful strategies and include famous campaigns such as Coke Zero, Steal Banksy and Share a Coke.
  • Includes anecdotes and stories from some notable people in advertising, philosophy and behavior change including Alain De Botton, Faris Yakob and Bob Garfield.
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