Journals Higher Education



Published: 12 June 2014

240 Pages


ISBN: 9780195593921

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This text is published by OUP Higher Education Division

The Advertising Effect: How to Change Behaviour

Adam Ferrier

  • The aim of this book is to expose the techniques that advertisers use to get consumers to buy.
  • Examples and case studies included are used to illustrate successful strategies and include famous campaigns such as Coke Zero, Steal Banksy and Share a Coke.
  • Includes anecdotes and stories from some notable people in advertising, philosophy and behavior change including Alain De Botton, Faris Yakob and Bob Garfield.

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