Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 03 February 2008

625 Pages

ISBN: 9780199286003

Also Available As:


Bookseller Code (06)

The Advanced Dictionary of Marketing

Putting Theory to Use

Scott Dacko

  • Over 500 entries examine key concepts in marketing
  • Entries are grouped into concepts, laws, theories, and effects
  • Concepts examined in some depth, considering their impact and usage
  • Ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Also of Interest