Journals Higher Education

£39.99

Paperback

Published: 06 December 2007

664 Pages

216x138mm

ISBN: 9780199286003


Also Available As:

Ebook


Bookseller Code (AE)

The Advanced Dictionary of Marketing

Putting Theory to Use

Scott Dacko

  • Over 1,000 entries examine key concepts in marketing
  • Concepts examined in some depth, considering their impact and usage
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