Journals Higher Education



03 February 2008

625 Pages

ISBN: 9780199285990

Also Available As:


Bookseller Code (06)

The Advanced Dictionary of Marketing

Putting Theory to Use

Scott Dacko

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.


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