Journals Higher Education

£120.00

Hardback

This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 06 December 2007

664 Pages

216x138mm

ISBN: 9780199285990


Also Available As:

Ebook


Bookseller Code (AQ)

The Advanced Dictionary of Marketing

Putting Theory to Use

Scott Dacko

  • Over 500 entries examine key concepts in marketing
  • Concepts examined in some depth, considering their impact and usage
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