Journals Higher Education



Published: 26 August 2004

280 Pages | 38 halftones & line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195171419

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Bookseller Code (04)

Surviving Transformation

Lessons from GM's Surprising Turnaround

Vincent P. Barabba

Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.


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