Journals Higher Education



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Published: 09 September 2004

280 Pages | 14 halftones, 38 line illus.


ISBN: 9780195171419

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Bookseller Code (AJ)

Surviving Transformation

Lessons from GM's Surprising Turnaround

Vincent P. Barabba

Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of ...


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