Journals Higher Education

£13.49

Paperback

Published: 26 January 2012

344 Pages | 21 illustrations

210x140mm

ISBN: 9780199782918


Also Available As:

Ebook


Bookseller Code (AE)

Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Revised Edition

Mark R. McNeilly

  • Revised to contain new and more current business examples, including recent situations such as the war on terrorism and the wars in Iraq and Afghanistan
  • Written in a unique format which distills 6 simple strategies from the original Art of War, using quotations from Sun Tzu, interesting military examples, and up-to-date business examples
  • Contains a wealth of business examples unparalleled by the competition
  • Particularly important due to the rise of China as an economic power and the emergence of Chinese ompanies on the worldwide stage
  • Includes an original translation of The Art of War
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