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Published: 29 March 2012

720 Pages | 98 figures and tables


ISBN: 9780199219711

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This text is published by OUP Higher Education Division

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Strategy and Strategists

James Cunningham and Brian Harney

  • Includes 25 readings plus links to a wide variety of online readings ranging from classic seminal pieces to contemporary contributions, providing readers with a thorough grounding in strategy theory.
  • Combines a diverse range of key theoretical contributions with a clear explanation of strategy implementation, helping readers link theory with practice.
  • 'Practitioner reflections' within the textbook, contributed by executives from leading companies, explore how strategy can be applied in the real world.
  • Contains 14 mini cases and a bank of long cases exploring strategy in a range of companies, helping students engage with the theory.
  • Includes a wealth of features to encourage critical reflection, including discussion questions, 'implications for strategy practice', and a 'spotlight' feature to highlight topical issues.
  • Chapters on strategy in context and critical perspectives on strategy.
  • Presents a novel way of structuring the field.

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