Journals Higher Education
Important OUP's Response to COVID-19 Learn more

£52.99

Paperback

Published: 16 June 2020

768 Pages

265x195mm

ISBN: 9780198779421


Also Available As:

Ebook


Request Inspection Copy


Bookseller Code (AG)


This text is published by OUP Higher Education Division

online resources

Strategy

Theory, Practice, Implementation

Brad MacKay, Mikko Arevuo, David Mackay, and Maureen Meadows

  • The only book to put the implementation of strategy centre stage
  • Practitioner Insights - one-to-one videos with practitioners filmed specifically for this project - showcase strategy in the real world
  • Offers the most diverse range of examples and case studies, including small, medium, and large organizations in a range of sectors and industries over six continents
  • Covers all strategic theories, models, and approaches to strategy required at undergraduate and postgraduate levels
  • Includes detailed coverage of the latest advancements in reflective strategy, sustainability, digitalization, disruption, and innovation to equip students with the most up-to-date understanding of strategic thinking
  • Provides the most dynamic and flexible approach to teaching and learning strategy through a research-supported Process-Practice Model of Strategy, which puts practitioners at its centre
  • Also available as an ebook enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support

Also of Interest