Journals Higher Education



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712 Pages

10.4 x 7.7 inches

ISBN: 9780198779421

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Bookseller Code (04)


Theory, Practice, Implementation

Brad MacKay, Mikko Arevuo, David Mackay, and Maureen Meadows

  • The only book to put the implementation of strategy centre stage.
  • Practitioner Insights - one-to-one videos with practitioners filmed specifically for this project - showcase strategy in the real world.
  • Offers the most diverse range of examples and case studies, including small, medium, and large organizations in a range of sectors and industries over six continents.
  • Covers all strategic theories, models, and approaches to strategy required at undergraduate and postgraduate levels.
  • Includes detailed coverage of the latest advancements in reflective strategy, sustainability, digitization, disruption, and innovation to equip students with the most up-to-date understanding of strategic thinking.
  • Provides the most dynamic and flexible approach to teaching and learning strategy through a research-supported Process-Practice Model of Strategy, which puts practitioners at its centre.

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