Journals Higher Education
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£49.99

Paperback

Published: 16 June 2020

768 Pages

265x195mm

ISBN: 9780198779421


Also Available As:

Ebook


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This text is published by OUP Higher Education Division

Strategy

Theory, Practice, Implementation

Brad MacKay, Mikko Arevuo, David Mackay, and Maureen Meadows

  • The only book to put the implementation of strategy centre stage
  • Practitioner Insights - one-to-one videos with practitioners filmed specifically for this project - showcase strategy in the real world
  • Offers the most diverse range of examples and case studies, including small, medium, and large organizations in a range of sectors and industries over six continents
  • Covers all strategic theories, models, and approaches to strategy required at undergraduate and postgraduate levels
  • Includes detailed coverage of the latest advancements in reflective strategy, sustainability, digitalization, disruption, and innovation to equip students with the most up-to-date understanding of strategic thinking
  • Provides the most dynamic and flexible approach to teaching and learning strategy through a research-supported Process-Practice Model of Strategy, which puts practitioners at its centre
  • Also available as an ebook enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support

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