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Published: 28 August 2018

288 Pages

9.2 x 6.1 inches

ISBN: 9780198820666

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Bookseller Code (06)

Strategic Reframing

The Oxford Scenario Planning Approach

Rafael Ramirez and Angela Wilkinson

  • Offers practical guidance assisting the reader to make scenario planning more effective
  • Provides many examples to help relate theoretical principles to actual practices
  • Accessibly written; both as an introductory text and a useful guide for experienced scenario planning practitioners and scholars
  • Foreword written by Kees van der Heijden